Vol. 33 No. S1 (2021)

Original Article

• Ecological reserves in Mexico from the perspective of sustainable marketing

  Ana Karen Huerta-Mendoza, Laura Estela Fischer-de-la-Vega

  6-18

  • PDF (Spanish)
  • HTML (Spanish)

• Marketing strategies in micro-enterprises in the face of the Covid-19 contingency in Ciudad juárez, Mexico: a qualitative study

  Fany Thelma Solís-Rodríguez

  19-31

  • PDF (Spanish)
  • HTML (Spanish)

• Use of Job to be done as a source for developing marketing strategies during times of crisis

  Aniela García-Antonio, Ahtziri Lucero Beltrán-Sagundo, Ana Laura Luna-Jiménez

  32-42

  • PDF (Spanish)
  • HTML (Spanish)

• Consumer profile of the new market segments: case of Saltillo, Coahuila

  Adriana Méndez-Wong, Juana Alicia Villarreal-Cavazos, Elizabeth Ana Aguilar-Garcés

  43-55

  • PDF (Spanish)

• Initial impact of warning labels on food habits of adult consumers in Mexico

  Ana María Paredes-Arriaga, María Cristina-Alicia Velázquez-Palmer, Mónica Pratts-Robles

  56-70

  • PDF (Spanish)
  • HTML (Spanish)

• Marketing contribution to the analysis of local programs and actions for the rescue and preservation of the Magdalena river in Mexico City

  Jazmín Mota-Nieto, Silvia María del Carmen Celestina Velázquez-Pardo, Alejandro Lerma-y-Kirchner

  71-80

  • PDF (Spanish)
  • HTML (Spanish)

• Experiences and perceptions of the strategy “Today no sanitary circulates” in the context of the Covid-19 pandemic in the city of Pachuca, Hidalgo, México

  Alejandra Vega-Barrios, Ruth Josefina Alcántara-Hernández, Juan Gabriel Figueroa-Velázquez

  81-95

  • PDF (Spanish)
  • HTML (Spanish)

• Marketing caused in times of coronavirus

  Mónica Álvarez-García, Carlos Guerrero-Ibarra, Margarita Larios-Calva

  96-112

  • PDF (Spanish)
  • HTML (Spanish)

• The ecological business vision in social responsibility and sustainable marketing in the tourism sector

  Oscar Ernesto Hernández-Ponce, Javier Saucedo-Monarque, Edith Patrícia Borboa-Álvarez

  113-125

  • PDF (Spanish)
  • HTML (Spanish)

• Marketing study for the reactivation of the Tziscao ecotouristic center in la Trinitaria, Chiapas

  Francisco Gabriel Yáñez-Domínguez, María Lucrecia Novelo-Galindo, Yolanda del Rosario Guillén-Domínguez

  126-151

  • PDF (Spanish)
  • HTML (Spanish)

• Social marketing strategies. Caso psicología y desarrollo, S.A de C.V

  María de-Lourdes Jiménez-Calvo, María Esther Zavala-Ramírez, María Isabel Téllez-García

  152-162

  • PDF (Spanish)
  • HTML (Spanish)

• Disruptive technologies and curricular flexibility in marketing masters 2019-2020

  Gabriela Velasco-Rodríguez, Claudia Ivet Montellano-Rosas, Sheyla Karina Vargas-Rosas

  163-173

  • PDF (Spanish)
  • HTML (Spanish)

• The socially responsible company (ESR) badge in SME companies 2018-2020

  Alejandra Ballesteros-Aureoles, José Antonio Tlacuilo-González, Diego Demetrio Gaspar-Sarabio

  174-198

  • PDF (Spanish)
  • HTML (Spanish)

• Healthy eating habits in college students

  Juana María Saucedo-Soto, Alicia del Socorro de la Peña-de-León, Juan Bernardo Amezcua-Núñez

  199-211

  • PDF (Spanish)
  • HTML (Spanish)

• Factors that explain loyalty towards an online trading company in Mexico, in times of health crisis

  Juan Gabriel Figueroa-Velázquez, Arlen Cerón-Islas, María Inés Cerón-Montúfar

  212-224

  • PDF (Spanish)
  • HTML (Spanish)

• The new internet business entrepreneurs (“Nenis”) and their economic, social and marketing relevance in the context of the covid-19 pandemic in Mexico

  Mireya Hernández-Ramírez, Mireya Mojica-Hernández, Nadia Itayetzi Gómez-Morales

  225-239

  • PDF (Spanish)
  • HTML (Spanish)

• Marketing social responsibility actions around COVID-19 in restaurants in the city of Chilpancingo, Guerrero

  José Luis Susano-García, María del Socorro Cabrera-Ríos, Martha Adela Bonilla-Gómez

  240-250

  • PDF (Spanish)
  • HTML (Spanish)

• Awareness and involvement of morelia society regarding social marketing in non-profit organizations

  Alejandra Berenice García-Torres, Alberto Cortés-Hernández

  251-267

  • PDF (Spanish)

• Tourist marketing strategies and sustainable practices oriented to millennials

  Flor Madrigal-Moreno, Salvador Madrigal-Moreno, Mónica E. Peñalosa-Otero

  268-282

  • PDF (Spanish)